Ardi Gunawan Indonesian, b. 1983
the meaning is confused by the middle class, 2024
acrylic on canvas
70 x 50 cm
This piece reworks an obsolete Matahari ad, capturing a nostalgic optimism from a past era of Indonesian middle-class consumerism. The scene mixes Indonesian faces in a 'whitewashed' Christmas setting, blending...
This piece reworks an obsolete Matahari ad, capturing a nostalgic optimism from a past era of Indonesian middle-class consumerism. The scene mixes Indonesian faces in a "whitewashed" Christmas setting, blending cultural elements that feel both familiar and strangely out of place. By depicting this idealized, corporate vision of middle-class celebration, the painting explores how commercial imagery can distort cultural identity and create a sense of "confused" meaning.
